Digital Content and Visual Communications Manager

Location: Boston, MA

Department: The Betsy Lehman Center

Type: Full Time

Min. Experience: Manager/Supervisor

An independent state agency, the Betsy Lehman Center is charged with fostering a statewide program of research, data analysis, and information-sharing that engages health care agencies, providers, and consumers in initiatives that will enhance patient safety in the Commonwealth. The Center was re-established by Chapter 224 of the Acts of 2012, An Act Improving the Quality of Health Care and Reducing Costs through Increased Transparency, Efficiency and Innovation, and is supported by the state’s Center for Health Information and Analysis (CHIA).

The Betsy Lehman Center is seeking an experienced digital content manager to oversee its communications efforts including the production and dissemination of a monthly newsletter and management of web, social media and other visual content. The primary goal of our communication effort is not to market the Center, but to further our legislative mandate to coordinate and promote innovative policies, practices, and strategies aimed at reducing patient harm in the state.

This is a full-time position based in the Center’s office at 501 Boylston Street, Boston MA. The annual salary range is between $50,000 and $65,000.

Duties:

  • Publication and content management
  • Manage  the overall look, feel, functioning and content of the Betsy Lehman Center’s website, with an eye toward making continuous improvements in our ability to communicate with core audiences
  • Build new site pages/sections as needed within the web content management system and make modifications to the existing site
  • Create and maintain multimedia, including videos embedded in Web pages
  • Develop interactive features to engage core audience members
  • Liaise with consultants, infographic designers, videographers and other staff extenders who can support our communication work
  • Continually monitor the website to ensure that information is accurate, content is current and pages are free of errors
  • Respond to user inquiries, comments and suggestions
  • Oversee the production of Patient Safety Beat, our monthly e-newsletter, through and including electronic distribution via Constant Contact. Production includes building pages for each article, writing headlines and captions, manipulating images, etc.
  • Create and manage messaging to a database of newsletter subscribers and others interested in patient safety news and information
  • Manage interns and other temporary employees as required
  • Set and adhere to strict deadlines

Social media management

  • Help develop and execute social media strategy through competitive research, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content on Twitter and other platforms to build meaningful connections and encourage community members to take action
  • Create and maintain social media editorial calendars in collaboration with editor and communications director
  • Collaborate with other staff to manage the Center’s reputation, identify key players and coordinate actions to maintain relationships

Additional duties

  • Create original videos and infographics for website, newsletter and/or social media
  • Maintain and grow contact databases for external communications
  • Manage periodic, short-term efforts to disseminate or promote new initiatives and work products to targeted audiences
  • Support efforts to maintain collaborative relationships with agencies, legislators, health care providers, health journalists, patient safety advocates, and others
  • In coordination with the executive director, develop and manage the annual budget for communications activities
  • Manage contracts including contract budgets related to the Center’s communications work
  • Track and report on monthly statistics for website, e-newsletter, and social media
  • Stay informed about progress and news in the field of patient safety

Qualifications:

  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Excellent writing/editing and verbal communication skills
  • Graphic/web design experience including proficiency in Photoshop and/or Illustrator
  • Familiarity with Adobe Creative Suite, content management system (CMS), Constant Contact, HTML and SEO required
  • Ability to shoot and edit video for the web, presentations, and other platforms
  • Professional experience with social media management (Facebook, Twitter, YouTube, and LinkedIn)
  • Bachelor’s Degree in Communications, Graphic Design, Marketing, Journalism, Public Relations, or related field preferred
  • At least 2 years professional experience in communications required
  • Prior work in health, medical, or public policy field is helpful, but not required

CHIA is an Equal Opportunity / Affirmative Action Employer.  Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

If you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator: Tonya Bourassa 617-701-8127.

In compliance with federal laws, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

SPECIAL REQUIREMENTS: None.

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